For many small companies a business website is the real first impression — before a phone call, before a visit to the office. And yet it is the service most often bought “at the lowest price found”, without understanding what actually separates a site that brings customers from one that merely exists on the internet.
What it costs, by market segment
| Segment | Typical price | What you usually get |
|---|---|---|
| Generic template, self-configured | €100–400 | Predefined design, minimal customisation, no real optimisation |
| Local agency, standard package | €500–2,500 (median ~€1,000) | Custom design, 5–10 pages, responsive |
| Premium agency / full branding | €3,000+ | Brand strategy, copywriting, professional photography |
The difference between the extremes is not just “how pretty it looks”, but how well it is built under the bonnet — loading speed, structure for search engines, and how easily you turn a visitor into a phone call or a completed form.
What it must have in order to bring customers
- Real loading speed, not just on paper. A site that takes 4–5 seconds to load on a phone loses visitors before they read anything — and Google penalises that directly in rankings.
- True mobile optimisation, not just “technically responsive”. More than half of a small company’s traffic comes from phones; contact buttons must be one tap away, not hidden in a menu.
- Basic technical SEO — correct titles and descriptions on every page, a clear H1/H2 structure, a sitemap submitted to Google. Without that, the site exists but does not appear in searches.
- A direct link to your Google Business Profile — for companies with a physical address or a service area, the Google profile (reviews, opening hours, map) matters as much as the website itself in local customers’ decisions.
- An obvious contact route on every page — phone, WhatsApp or a form, visible without scrolling, not hidden away on the Contact page only.
- Real content specific to your business, not generic filler. A visitor reading “tailored solutions for your needs” with no concrete detail leaves for a competitor.
Why cheap websites “do not convert”
A generic €150–300 template can look acceptable at first glance, but usually the invisible part is exactly what is missing: technical optimisation for Google, correct mobile structure and copy written to persuade rather than fill the page. The result is a site that “exists” but does not appear in searches and does not convert the visitors who do land on it — money wasted, because the company still has no way of getting new customers through the site.
Business website vs. online shop
A business website does not sell products directly — it presents the company, the services and the reasons someone should get in touch. If you sell products online, you need an e-commerce shop, not a business website. Many small companies correctly start with a solid business website and add a shop only when the sales model calls for it.
What it costs at PowerCart
A fast, modern, Google-ready business website starts at €690, delivered in 1–2 weeks — including the technical SEO structure and the Google Business Profile link, not just the design. For companies with bigger needs (more pages, an integrated blog, extra functionality), the price grows in proportion to the scope, agreed clearly before we start.
What comes after launch
A good website does not end at launch. The logical next step for local visibility is optimising the Google Business Profile — reviews, up-to-date opening hours, real photos — which works in tandem with the site for customers searching “[your service] in [your town]”. And if you want the site to answer visitors’ frequent questions on its own, you can later add an AI chatbot trained on your own content.
See all the details on the business website page or request the free audit so we can establish exactly what your company’s site should have in order to bring customers, not merely exist.